Dairymaster Agritech

Innovation award goes to Dairymaster’s Mission Control at British Dairying Cream Awards.

February 8, 2019 No Comments

For the first time, Dairymaster has introduced artificial intelligence to rotary milking. This innovative breakthrough revolutionises milking time, decision making and control from one location. Through its advanced digital interface, the operator gains a comprehensive overview and complete control of the milking operation.

Dairymaster’s Mission Control takes complex data and processes it into easy actionable tasks which makes a major impact on dairy farms. Data alone has no intrinsic value, it’s what you do with the data that creates value. This innovation means Dairymaster is taking milking to a whole new level.

Last night at the British Dairying Cream Awards held in Warwickshire, Dairymaster were recognised and highly commended for this advancement. “Mission Control is a real game changer as it reduces milking time by 20% – 30% and improves animal welfare at the same time” commented Chris Howarth, National Sales & Marketing Manager, Dairymaster UK

These esteemed awards drive positive forward thinking and recognize the innovation and success in the dairy industry, promoting best practice and excellence from technical production and husbandry to marketing and export skills. The independent judging panel were looking for creativity, farmers or companies that go the extra mile to reach their goals and something to help farmers achieve better results and more efficiency on farm. These awards recognise and honour the most respected companies in the agricultural sector in the UK. Chris Howarth National Sales & Marketing Manager UK comments “With our new Mission control, we are looking to the farm of the future where digitization takes milking to a whole new level, helping the farmer to make easy, quick, actionable decisions on farm to further increase efficiency.”

OptiCruise one of the features of Mission Control uses artificial intelligence to maximise parlour throughput. By controlling parlour rotation speed based on live multi-stream data, every unit and cluster in the parlour is used to maximum capacity. This results in:

  • Up to 30% reduced milking time results in less labour and less parlour wear and tear.
  • Less standing time for cows leads to improved animal welfare.
  • Reduced running time means lower electricity and water usage.
  • Better return on investment for farm enterprise.
  • Remote diagnostics and troubleshooting makes servicing more efficient.
  • Increase herd size, not milking time.

Clear data visualization leads to better management of the milking process. From one location, Mission Control displays the right information at the right time, so the operator can make the right management decisions.

To learn more about Dairymaster’s Mission Control and how it works, check out this video: http://bit.ly/pr_MissionControl

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